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Destination and Place Branding

Destination and place branding is an important area, not only for academics and practitioners but also for many other stakeholder such as citizens, governments, and non-government organizations. The term "place" refers to nation, region, city, town and other locations. The marketing and branding of places (nations / regions / cities / towns / communities / shopping centers / other (e.g. retail / airport))

  • Provide tourism marketing and promotion services to travel and tourism bureaux
  • Promote tourism destinations to the Saudi Arabia and the GCC markets in particular
  • Place identity, image and reputation
  • Nation branding
  • Consumer behaviour with respect to places as locations and destinations
  • Place competitiveness
  • Community engagement and development
  • Tourism marketing as locations and destinations