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3rd International Colloquium on Place Management Marketing and Nation Branding PDF Print E-mail
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Abstracts of the 3rd International Colloquium on Place Management Marketing and Nation Branding (8-9 Sep 2011), University of Lincoln

 

Abstracts of the 3rd International Colloquium on Place Management, Marketing and Nation Branding that held on The University of Lincoln are now available for download at ITDA. The Place branding is an area of research important to not only academics and practitioners but also to many other stakeholders such as citizens and Non-governmental organization (NGOs). The term “place” here refers to nation, region, city, town and other locations. The global interest to the subject is evidenced by a growing number of publications and conferences in the field, and is also reflected in the Google entries that increased from 17 in 2004 to 4.8 million in 2010.