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The Savannah Hypothesis of Shopping (It IS all about sex after all) PDF Print E-mail
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By Prof. Charles Dennis

Abstract

Retailing is big business; both in terms of the billions in turnover and in the ever increasing battle for a greater share of our leisure time. Understanding and anticipating customer behaviour and motivation is a key component of any successful consumer facing enterprise. Retailers know that the way men and women behave when they shop is different, but do they really understand why? And would it help them be more successful if they could uncover the underlying causes?.

Citation: Business Strategy Review 16(3): 12-16, Aug 2005