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Marketing and e-Commerce Academy


SIG Chair: Prof. Charles Dennis (Chartered Marketer, FCIM, Associate Editor (Retailing) of the European Journal of Marketing)
Lincoln Business School, University of Lincoln, UK


Deputy Chair: Dr. Talal Al-maghrabi (BSc, MBA, PhD, MCIM)
ITDA Director, UK


The Marketing and e-Commerce Academy Special Interest Group is an open society of ITDA members who are interested in sharing ideas, knowledge and experiences with others in the field. The Marketing and e-Commerce SIG is a formal group organized around a common interest area, offering the opportunity for ongoing interaction among PhD and academic researchers, and professionals regarding a certain topic. It also approaches experts, agencies, suppliers, lecturers and other organisations on behalf of Marketing and e-Commerce members in order to share knowledge and understanding of the latest Marketing ideas that are applicable to the business industry. Click here to join.


The ITDA Marketing and e-Commerce SIG currently offers Practitioner and Academic a wide range of benefits including:

  • To facilitate interaction among PhD and academics researchers, business people and policy makers specifically within the context of Marketing and e-Commerce.
  • To stimulate new research in Marketing and e-Commerce and help link theory with practice.
  • Internet-based discussion groups that offer opportunities to interact with your peers for concept sharing, learning and networking.
  • Resources and references when you are searching for information.
  • Online events and discussion with industry experts that help keep you current with trends in your area of Marketing and e-Commerce.
  • An online forum of Marketing professionals who can help with idea generation or benchmarking ideas.
  • To promote the globalization of marketing courses and education and learning with a particular emphasis upon Marketing and e-Commerce.
  • To disseminate research findings, theoretical contributions, and successful business practices among members.


Topics to be discussed in this Marketing and e-Commerce SIG includes (but are not limited to) the following:

  • Marketing.
  • (e) Retail Management.
  • (e) Customer Behaviour.
  • Marketing Strategies.
  • Marketing and Customer Trust.
  • Branding.
  • Information Management.
  • Security and Regulation.
  • On-Line Marketing.
  • Direct marketing.
  • Social Media.
  • Social Marketing.
  • Customization and Personalization.
  • Marketing in Hospitality, Tourism, Leisure, and Events Management.
  • (e) Customer Relationship Management (CRM).
  • Customer Loyalty.
  • Customer Retention.
  • Customer Satisfaction.
  • Database marketing.
  • Mobile Marketing and e-Commerce.
  • Relationship Marketing.
To join us, click here