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The News

Islamic Finance - Alswedan

Part of its objective to transform knowledge into practice, ITDA and the Saudi British Management and Marketing Association are organising a workshop titled "Applied Islamic Finance" by Mr. Mohammed Alswedan. This programme is designed to be suitable for Researcher and practitioners in Finance, Accountant, Economic, and Banking. The program will be hosted by the Saudi Club in Portsmouth, Venue Portsmouth University. Register Now


ITDA and the Saudi Club in Portsmouth, UK are organizing a training program "STRESS MANAGEMENT", presented by Dr. Abdulataif Alsuraikh from Kuwait (17th March 2013, at Portsmouth University, UK). For more information and to register, click here.

Alsaif - Principles of the Research Methodology

ITDA is launching the Academic programs series for the second year in UK. The "Principles of the Research Methodology" is an interactive programme which will focus on designing, organising and conducting a research. This programme is designed to be suitable for masters and bachelors students from different discipline. Register Now


Dr. Algharabat, the main author and Prof. Charles Dennis and Dr. Talal Almaghrabi in there new research "MODELLING THE IMPACT OF PERCEIVED PRODUCT EVALUATION ON THE ONLINE RETAILERS" investigated the impact of an authentic diagnostic 3D product presentation on trust, attitude and enjoyment which in return impact purchase intention. We believe that none of the previous studies linked 3D product presentation type with the online trust concept. Particularly, this article is implementing the 3D technology in the jewellery industries. In order to test our model, we designed a hypothetical retailer website which presents a variety of rings. The way we have designed our website allows users to see the presented product from different angles, rotate the product and custom design the colours of the diamond rings. Further, the designed web site allows participants to control the content and form of the 3D flashes. Our results reveal that using a well designed 3D enhances users’ enjoyment, attitudes and trust which have positive impact on purchase intention.

IJMMA Call for Paper

International Journal of Management and Marketing Academy is now open for submission on the 2nd issue of IJMMA. The purpose of this issue is to provide a forum for scholars seeking to develop new theories and to apply existing theories to Management and marketing. We welcome a range of research methods and approaches including theoretical papers and all forms of empirical studies, e.g. statistical surveys, case studies, design science and online methodologies. Each research theme is described briefly to give guidance on the range of topics that are of interest. However if you require further information or have any questions regarding the suitability of a proposed paper, please contact the issue Editors.

Additionally, IJMMA 1st issue academic journal is now published and can be viewed online (IJMMA 1st Issue)

On behalf of the Editors of the International Journal of Management and Marketing Academy (IJMMA), we look forward to your continued contributions to the Journal.

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