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The News

Dr. Raed Algharabat
Dr. Algharabat in his 3D e-retail research investigated the effects of different levels of invariance analysis on 3D product authenticity model (3DPAM) constructs in the e- retailing context using variety of laptops 3D product visualisations. He concluded that the 3D product authenticity model construct was invariant for our sample across different gender, level of education and study backgrounds. These findings suggested that all our subgroups conceptualised the 3DPAM similarly. These findings allowed us to understand the 3DPAMs validity in the e-retail context. Read more.


Mr. Fareed Eshky
Mr. Eshky, ITDA consultant has participated in the 5th International Conference on Muslim Tourism, Hajj & Umrah, 14 April 2011, in Kuala Lumpur, MALAYSIA. He talked about branding destination and places loyalty: tourism to Saudi Arabia, the role of Hajj and Umrah before and after Islam. Read more about the conference and presentation

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