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Travel, City Marketing and Nation Branding Academy

 

SIG Chair: Prof. Charles Dennis (Chartered Marketer, FCIM, Associate Editor (Retailing) of the European Journal of Marketing)

Associate Director of the International Colloquium on Place Management, Marketing and Nation Branding
Lincoln Business School, University of Lincoln, UK

 

Co-Chair (Saudi Arabia) : Mr. Fareed Eshky (Founder of Tourism Department in Saudi Airlines)
ITDA Business Consultant

 

The Travel and City Marketing and Nation Branding Academy Special Interest Group is an open society of ITDA members who are interested in sharing ideas, knowledge and experiences with others in the field. The Travel and City Marketing and Nation Branding Academy SIG is a formal group organized around a common interest area, offering the opportunity for ongoing interaction among professionals regarding a certain topic. It also approaches experts, agencies, suppliers, lecturers and other organisations on behalf of Travel and City Marketing and Nation Branding Academy members in order to share knowledge and understanding of the latest ideas that are applicable to the business industry. Click here to join.

 

The ITDA Travel and City Marketing and Nation Branding Academy SIG currently offers Practitioner and Academic a wide range of benefits including:

  • To facilitate interaction among academics, business people and policy makers specifically within the context of Travel, Airlines, and Tourism.
  • To stimulate new research in the area of Travel, Airlines, Tourism, City Marketing and Nation Branding and help link theory with practice.
  • Internet-based discussion groups that offer opportunities to interact with your peers for concept sharing, learning and networking.
  • Resources and references when you are searching for information in the area of Travel, Airlines, Tourism, City Marketing and Nation Branding.
  • Online events and discussion with industry experts that help keep you current with trends in your area of Travel, City Marketing and Nation Branding.
  • An online forum of Travel, Airlines, Tourism, City Marketing and Nation Branding professionals who can help with idea generation or benchmarking ideas.
  • To promote the globalization of Travel, Airlines, Tourism, City Marketing and Nation Branding courses and education and learning with a particular emphasis upon Travel, and Nation Braning.
  • To disseminate research findings, theoretical contributions, and successful business practices among members.
  • Promote Travel, Tourism and City Marketing and Nation Branding destinations in general and to the Saudi Arabia and the GCC markets in particular.

 

Topics to be discussed in this Travel and City Marketing and Nation Branding Academy SIG includes (but are not limited to) the following:

  • City Marketing and Nation Branding.
  • Travel.
  • Airlines.
  • Low Cost Carriers and its Impact on Tourism.
  • Tourism in Middle East.
  • Travel and Tourism Strategy.
  • Tourism Branding.
  • Social Media and Tourism.
  • Marketing in Hospitality, Tourism, Leisure, and Events Management.
  • Place Identity, Image and Reputation.
  • Place Competitiveness.
  • Travel and Tourism Marketing as Locations and Destinations.
To join us, click here